Theeb Founding day TVC - Landing page

Project Overview

Inspired by Saudi Arabia’s Founding Day, this creative spark ignited a gateway into a world rich in intricate details and profound symbolism. A world woven with boundless imagination, bringing forth a breathtaking cinematic masterpiece—an artistic marvel where exceptional craftsmanship and unbridled creativity converge. With immense pride, we celebrate this glorious occasion, cherishing a work that has captivated hearts and resonated deeply with emotions.

The Story

The journey began as a seed of creative imagination, where the first step was transforming poetic verses into living, visual canvases—immersing viewers in a mesmerizing spectacle of beauty. This visual narrative took audiences on an emotional voyage, expressed through stunning imagery. Then came the storytelling phase, where we meticulously crafted the plot, ensuring seamless scene transitions and a captivating flow. The result? A gripping experience that keeps viewers engaged, drawing them into a world of intricate details.

Once the vision was fully realized, we brought this magic to life in a breathtaking 3D animation—one that pleases the eye and deeply stirs emotions. At times, it warms the heart; at others, it ignites passion with exhilarating intensity. Eyes widen in awe, hearts race with excitement, and this work stands as a testament to the brilliance of the idea and the grandeur of creativity—all inspired by the essence of Saudi Founding Day.

Pre-Production

This phase began with a thorough understanding of the project’s essence and extensive research into all its components. The poetic verses were then translated into a vivid visual concept, shaping a narrative that perfectly embodies the depth of the words.

Production - 3D Animation

The production process started by transforming storyboard sketches into high-quality 3D sequences, ensuring meticulous attention to detail for the highest production standards, in alignment with the significance of this occasion. Additionally, we collaborated with Audiom one of the largest audio production companies in Saudi Arabia and the Arab world to create a world-class national anthem that honors the project’s grandeur. Ultimately, this effort culminated in Theeb Rent a Car’s Founding Day 2025 commercial—a tribute to heritage, creativity, and national pride.